These last few days I’ve had to contrast and compare two extremes.
Against the invigorating backdrop of launching CAB14, I’ve had some genuinely disturbing conversations:
- A coach being sued for £500 by a former client, and focusing 100% of her energies on fighting it
- A JHM member still determined to get a first-time book publishing deal, after 6 years of rejections
- Another client trying to get a refund from a coach he paid crazy money to for nothing
What distinguished all those conversations was an overwhelming feeling of the lost cause.
The sunk cost.
As Seth Godin says, the trouble with holding onto a lost cause is it gets in the way of causes you haven’t lost yet.
Honing your instinct for moving on to something more productive is a powerful success trait.
The dead horse is not yours to flog, right?
PS – Here’s something more worthwhile…did you get a copy of my #1 bestselling book yet?