When you’re vying for someone’s attention, remember this:
What they’re doing right now is always more important than what you’re doing.
Disrupting someone’s current activity, their work, their STUFF, is the hardest part of your job.
Think about what would take you away from what you’re doing in this moment.
Then, provide that to your ideal client.
In the battle for their attention, you might even win.
Sometimes.
Jonny
PS – The Inner Circle LIVE call TONIGHT at 6PM UK is all about how to grab attention and stand out above the noise. If you’re not a member yet, you’ll miss it. Here’s how to join.