As Eleanor Roosevelt said, “You wouldn’t worry so much about what others think of you if you realized how seldom they do.”

When you frame your writing, your live videos and your conversations based on how your critics might respond, you’re going down a dark little rabbit-hole from which there is no escape.

Why?

Simple – there is an endless number of people prepared to criticise anybody who dares to put their head above the parapet of anonymity.

Whether it’s feelings of envy, inadequacy or plain malevolence driving them, haters will always hate.

And that’s 100% about them and 0% about you.

But you know what?

  • There are some people whose thoughts about you actually count
  • There are some people whose feelings you should pay attention to
  • There are some people whose opinions of you really matter

They’re your ideal clients.

In fact, curating your personal brand so the people you want to work with are naturally attracted to you, is a core foundation of your business.

And you’ll only do that by caring about what they think when they first meet you, and how they feel after they’ve met you.

Like many soundbite quotes, Ms Roosevelt had it half right.

Not many people think about you at all, so getting more people to think something about you is the required art of our profession.

Love you lots
Jonny

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