There are only two reasons why no-one’s reading what you wrote:*
1: You don’t have an audience, or
2: Your content is rubbish
*Spoiler alert: It could be both – no audience is ever hungry for rubbish content.
But…there’s a point below which even the best content isn’t going to get engagement.
That’s your MVA – your Minimum Viable Audience
If it feels like you’re frying your brains at the altar of daily content overwhelm, then maybe you need to take a step back and evaluate who’s reading or watching it.
If the answer is “nobody”, then give yourself a break.
You wouldn’t do a stand-up routine on an empty stage in a derelict theatre and expect a round of applause.
Stop writing for nobody and focus on attracting some more ideal clients to your tribe.
Audience Before Content, every time.
PS – If you want an easy way to find your perfect, hungry audience, here it is.