Do you really think you’re qualified to decide how much your client should spend?
“I’d never spend £400 on a pair of glasses”, say the optical sales staff.
And so they put up resistance on behalf of their customer, who might actually love the opportunity of spending £400 on some cool new frames and lenses.
We all spend smart money and we all spend stupid money, and most importantly we get the choice of what to spend it on.
Just for fun, price one of your programmes or services extravagantly expensively and see who wants to buy it.
You might be surprised how many clients are delighted with the value you’re offering.
Jonny
PS – Here’s some not-very-smart pricing – it’s FREE!