Yesterday, I asked the JHM Group members:
“What’s the number one emotion you’re trying to create with your content?”
Some of your answers…
Love
Hunger
Delight
Reassurance
Inspiration
Pain
Relief
Wonder
Hope
Anger (!)
…and many more.
Nobody hit on the most important emotion you want your prospects to feel when they read your stuff:
Curiosity.
Yep, if you can pique their interest, you have their permission to make your irresistible offer.
If they’re not listening, no amount of any of the above will get you anywhere.
Next time you slouch over your keyboard, ask this:
Am I making them curious for more?
Jonny
PS – Are you curious how I helped almost 100 coaches and therapists to start building their dream businesses in 2018/19? Here’s how.
Also PS – That image? Why, it’s Curious George, of course!