There’s a maybe-true urban myth about a British car company in the 1980s that had different design teams working on a new car’s front and back halves, in different buildings.

Predictably, the vehicle ended up looking like a dog’s regurgitated breakfast, and sold pitifully against its competitors’ more stylish one-man designs.

The lesson was clear: nothing good was ever designed by a committee.

Fast forward to the noughties, and Steve Jobs, on a visionary hunch, launched the iconic smartphone that changed the world in 5 years.

In your coaching, training or therapy business you don’t need widespread approval from a committee of your peers before you launch your transformational programmes.

  • You know your client, right?
  • You understand their challenges as well as their deepest desires, right?
  • You also know how to help them with both those things, right?

Great.

Go ahead and serve.

As Jobs said, don’t ask your customers what they think they want. Give them what you know they need.

Jonny

PS: I know you NEED this. It’s the Client Attraction Summit on the 9th Jan, and there are still a handful of FREE tickets available. Grab yours now while you can. 

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