I was in a Chinese supermarket in Marbella earlier, and was struck by the vast range of products they had on display.
Pretty much anything you could imagine, you could buy there.
And yet, I came out without buying anything.
My eyes were darting around, landing on food, toys, garments, travel accessories, household goods and god-knows-what.
Floor-to-ceiling, wall-to-wall, it was a smorgasbord of overwhelm.
When you’re working on your offering, messaging or even your website, know this:
You have three seconds to engage, enthrall and entrance us with your single, irresistible offer.
That’s not even long enough to SAY Rubik cubes, duct tape and clotheslines, let alone sell us them.