jonny-hates-marketing

Keep your opinions to yourself!

I bet you’ve got opinions on most of the divisive, burning issues of our time:

  • Brexit
  • Trump
  • Religion
  • Vaccinations
  • #metoo

Etc, etc.

Trouble is, every time you express those opinions, you risk alienating someone who disagrees with you, but might otherwise be an ideal client.

Here’s my thought process:

  1. The UK’s divided 50-50 on Brexit.
  2. There will be coaches, trainers and therapists in both camps
  3. I’m happy to eliminate the 99% of the world who aren’t coaches, trainers or therapists
  4. But, expressing where I stand on Brexit could trim that by another 50%

So, before you nail your colours to the mast, ask:

Is this moving me closer to engagement and authority with my next ideal client?

If not, shuddup! 

Jonny

PS – It’s not just my opinion, but my Facebook Groups Masterclass will help you attract your ideal clients more easily. Over 100 people just like you have attended so far, and the October class is LIVE on Zoom next Wednesday the 10th October at 13.00 UK. It’s free, but you need to register sharpish!

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