Reinventing the wheel is not an option in 2019.
At best, there’s an infinitely small chance that a new, completely original idea will capture an audience and gain traction.
As a coach, if you come up with a wacky idea for which no-one else has a substitute, it’s probably rubbish.
Even if it isn’t, most times when something’s brand new, any potential audience needs educating about what it is and won’t accept it right away.
“I didn’t realise I needed that” isn’t a useful reaction to your fabulous new concept.
All you truly need to succeed in building your tribe is an understanding of what they know they need ALREADY.
Then, demonstrate you can provide a solution that’s believable and makes them comfortable with taking the next step towards you.
Of course, you can’t help but infuse originality in the way you deliver your solution, because you’re you, and nobody else is, right?
Jonny
PS – There is nothing wacky, quirky or off-the-wall in The Client Attraction Blueprint, but it’s what YOU need right now. How do I know? 21 consecutive sold-out intakes tell me it’s plain, simple common-sense I’m teaching. Fancy a look what’s in it for November? ONE PLACE only left, so hurry.