There are two elements to your impact in the world.
One is the amount of attention you’ve got. Reality “stars” like the Kardashians could claim to have bucketloads of attention.
They’re doing an amazing job of reaching millions of people.
BUT, they’re squandering that attention by feeding it with low-brow entertainment and no-value gratification.
The other contributor to your impact is the importance of what you do – like improving mental health, eliminating stress or making people wealthier and happier.
The perfect storm is when you have both.
Attention x Importance = Impact.
Jonny
PS: This is important and deserves your attention! The Client Attraction Summit is tomorrow, from 9.30am UK, so you only have a short time to grab your free ticket, if you haven’t. Here it is, waiting for you. Don’t waste it…