People don’t remember what you say. They remember how you make them feel.
How does your client HATE feeling?
Bored. Talked at. Not listened to. Belittled. Patronised. Confused. Stupid. Inadequate. Overwhelmed.
How does your client LOVE feeling?
Excited. Inspired. Valued. Heard. Connected. Important. Smart. Led. Mentored. Improved.
Ask a stranger how your website, your emails, your STUFF makes her feel.
Then do all your work with that in mind.
Jonny
PS – I’m guessing you’d feel great if you had a steady flow of new clients from Facebook, without paying for advertising. Click here if I’m right, and I’ll show you how.