If you’re a coach, trainer or therapist wanting a steady flow of ideal clients, it would be handy to know what they look like first, right?

Here’s what your last ideal client looked like:

  1. You enjoyed working with them, and knew you could help
  2. They got a transformational benefit from working with you
  3. They were prepared to pay you well for that benefit

Look in your back-catalogue, find a client who ticked those three boxes, and go find some more just like them.


PS – On Tuesday in the Inner Circle subscriber-only LIVE session, we unfurled my end-to-end strategy for engaging ideal clients day-by-day. Next week (and every week) there’ll be even more deep, actionable insights that’ll help convert your expertise into a business. Check out the Inner Circle here, and grab a half-price-for-life subscription while there’s still a handful left. 

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