Here’s a great takeaway from the brilliant Oren Klaff, author of “Pitch Anything”, and one of the world’s top fundraisers for business ventures.
He talks about the three things that make people invest in, or buy what you have to offer.
- People want what they can’t have
- People chase that which moves away from them, and
- People only value that which they pay for
So, when you’re selling something, you’d better make sure it’s scarce, time-limited and sold at the right price, not given away.
Jonny
PS – Something that is genuinely scare is a place on my small-group, high-attention programme, The Client Attraction Blueprint. It’s also time limited, as it kicks off next week. Is it the right price? You decide – check it out here.