Digital marketers get hung up on analytics, and rightly so.
If you’re working with advertising budgets, you’d better be making a return on your investment, right?
ROI is king, otherwise you are simply sponsoring Facebook/Google to get even richer.
But in a world Before Advertising, where your success comes from your organic reach, what do you measure?
You could – and maybe should – measure:
- Email open rates
- Click-through rates from emails and weblinks
- Post engagement
- Video views
- Podcast downloads
Here’s an even better analytic than any of those: ROT
Check out Jonny’s ROT formula:
>> Hours Spent On Organic Hustle x Desired Hourly Earnings / Actual Earnings In The Same Period <<
If the answer’s bigger than ONE, you have a negative ROT and might need to have a word with yourself.