Have you ever been persuaded to take someone on because your financial brain said yes, even though your heart said no?
As a coach, I sometimes get asked to work with less-than-ideal clients.
Here’s the thing: you can totally choose who you work with.
In fact, it’s probably the most important choice you will ever make in your coaching practice.
Your ideal clients will:
- Pay you what you’re worth
- Make you feel great about working with them
- Benefit the most from what you do to help them
- Work with you for longer, making hustling for new business less critical
- Act as advocates for you and your services
The opposite is almost always true of your only-there-cos-they-pay-you clients.
It’s time to get full “Sir Alan” with anyone you’re not happy with, and don’t worry about the money.
I just fired two of my clients, and had two new wonderful, perfect folks join within three days.
Funny how the world works, eh?
Jonny
PS – Identifying and connecting with your ideal clients is at the heart of The Success Project LIVE, my 12-week, small-group, high-attention programme starting soon. It’s for professional coaches, therapists, trainers and consultants who are serious about finding more of their ideal clients, more easily. Enrollment’s open for another couple of weeks, but it’s nearly full. Click the link for more details