Here’s a short but memorable guide to the only 3 things you need to show your clients, inspired by the legendary Rich Litvin:
- The problem you solve
- The solution you provide
- The transformation that brings
So that means you don’t need to talk about:
- How smart you are
- Your vast range of tools and skills
- How many qualifications you have
In fact, your clients are never interested in what YOU do.
They’re only interested in what you can do for THEM.