Here’s a short but memorable guide to the only 3 things you need to show your clients, inspired by the legendary Rich Litvin:

  1. The problem you solve
  2. The solution you provide
  3. The transformation that brings

So that means you don’t need to talk about:

  1. How smart you are
  2. Your vast range of tools and skills
  3. How many qualifications you have

In fact, your clients are never interested in what YOU do.

They’re only interested in what you can do for THEM.  

Jonny

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