Author Chris Brogan writes about the three levers you can pull to accelerate your business growth and revenue:
- Velocity – does this get the buyer what she wants faster?
- Friction – does this remove complexity or annoyance for the buyer?
- Connectedness – is this something worth sharing with others?
Every idea you have starts off with a measure of each of those. Even if it’s close to zero, that’s still a measure, right?
Think of them like aircraft thrust levers, where the more you pull them, the more noise, excitement and acceleration you get.
How much more can you pull your levers?