In your profession as a coach or therapist, being able to fight off the vagueness virus needs a well-developed business immune system.
A great vaccine to help you see through the fog is simply to complete this sentence:
I help [XXX] to do [YYY] so they can [ZZZ].
Example:
I help coaches and therapists to find more of their ideal clients, so they can live a life of abundance and freedom.
What are your XYZs?
Jonny
PS – Post your XYZ sentence in the JHM Facebook Group by Friday 28th Feb, and I’ll reward the best one with a free goody at the weekend.