If you’re feeling a bit flat about what you achieved yesterday, it could be because you haven’t considered the LAG™ effect.
This is my measure of the time between you doing something and receiving any tangible benefit from it.
LAG™ is also an acronym for Likelihood of Absent Gains, and here are some examples:
🙄 Building a website before you realise it’ll take months to build up any traffic
🙄 Creating a programme without understanding who it’s for
🙄 Taking another training course when you’re already qualified enough
🙄 Launching a Facebook Group with no clear client avatar in mind
🙄 Buying a bunch of broadcast equipment before you have an audience to talk to
All those are high LAG™ activities, with a high Likelihood of Absent Gains.
It’s not that they won’t work ever, it’s just that you might go broke waiting.
Thankfully, the antidote is simple and fast-acting:
Spot someone who looks like your next ideal client, start a conversation with them, and make them an offer.
They might just pay you immediately.
Zero LAG™