Last night, sitting by my window sipping a glass of vin rouge, I swore I spotted a shooting star.
Of course, it could have been a plane, or a bird with its ass on fire.
Plus, our windows are storm-dirty right now.
Anyway, when you pass through people’s lives, do you light up their sky?
Or do you strike them with a dull thud that obscures their vision and leaves them coughing dust?
Meteors can do either, and so can you.
Have a look how you approach new connections on social media.
Is your first reaction, how can I help this person?
Or is it, what can I sell to them?
Funnily enough, only one of those will ever lead you to a sale.
The other way just leaves a big ugly crater in their desire to engage with you.
PS – IT’S TODAY! The copywriting class of 2021 kicks off today at 14.00 UK, with or without you. Are you in?