You know when you’ve invested time, money and emotional capital in a project?

It could be a relationship, an ad campaign [*shudders*] or even a whole business idea.

And it’s not working, but you’re reluctant to change direction and waste everything you’ve put into it so far.

Something stops you from letting go and walking away.

Welcome to the idea of sunk costs.

Everything you spent so far is behind you now, and can’t be recovered.

It also has no bearing on your need to find some better options, and pursue them with vigour, today.

Take a look at what’s in front, and ignore the mess behind.

It’s a wonderful way to start the Autumn.

Jonny

PS: There’s an even better way to start the Autumn – 7 Days FREE in the best coaches’ marketing community in the world. 

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