Over the last few days, I’ve been on coaching calls with transformation professionals in diverse fields, including:
- Podiatry
 - Mind coaching
 - Personal training
 - Sales consultancy
 - Hypnotherapy
 
Diverse fields, yes.
Fundamentally the same challenge to attract their ideal clients, also yes.
I posted a video recently about finding your “groove” as a coach, trainer, therapist or consultant.
There’s a basic, relentless rhythm that forms the solid bedrock under your day-to-day actions.
- Understanding and explaining WHAT you do, clearly and concisely
 - Identifying and engaging WHO you work with
 - Creating HOW you deliver it in a signature programme
 
Once you’ve got those Three Pillars in place, no amount of improvisation and out-of-tune singing on top can shake you from your beautiful music.
Groovy baby!
Jonny
PS – If you haven’t heard of the Three Pillars yet, here they are.