I’ve enjoyed interviews this week with a couple of genuinely funny people, both comedic writers.
They create content for their audiences which is engaging, readable, and yes, funny.
Both were pretty clear though: it’s not important to be funny, and certainly not to TRY and be funny if it’s not happening naturally.
What’s important, they said, is to be natural, conversational and relatively casual.
If your blogs, emails and social posts are written as if you’re talking to ONE personal friend who you’ve known for years, then how will that make your readers feel?
Easy, we’ll all feel like your friend you’ve known for years too!