I had a wise guy client a few years back, when I was silly enough to commute for meetings with him.

One day I was running late, so I called to warn him.

“I’m stuck in traffic”, I offered.

“No”, he replied. “You’re not stuck in traffic. You ARE the traffic!”

And today, in our expert businesses, never forget that everyone around you is facing the same challenges you are:

  • Lots of noise pollution
  • Struggling for visibility
  • Battling for engagement
  • Weary audiences
  • Expensive to get anywhere

It might help to reframe your daily toil when you realise you’re part of a global community with shared ups, downs and sidewayses.

You’re not just fighting against stiff competition.

You ARE the competition.

How stiff you are is up to you.


PS – I shouldn’t really post this here, as it’s only open at this price till midnight on the 20th. But, it’s still before midnight on the West Coast, so hey. Click it right away though, as the price doubles shortly. 

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