Back in 2018 The Pope – bizarrely the head of the organisation that’s done more to promote eternal damnation than any other for centuries – made the news by apparently declaring that nobody was going to Hell.
Whether or not His Holiness actually said that, or even what he really meant by it, is less important than the fact that this news was shared in pretty much every single newspaper, blog and social media site on the planet within hours.
The elements of this story – this headline – which made it so irresistible include:
- It beggars belief
- It teases you to read more
- It’s quirky
- It seems controversial and important
- It’s humorous to most people
Imagine if you could write content that ticked all those boxes.
Oh wait, you can.
Today at 4pm UK in your Thank Flip It’s Friday™ live training, we’ll be workshopping around creating compelling stories that will make people love you and buy from you.
I guarantee you’ll be able to write HEAVENLY content by the weekend, and I don’t need a papal blessing to say that.