I was talking to a newbie coach last week, who explained his plans for his first 12 months in business.
He is going to build his tribe of devoted followers paying $25 a month for the most awesome collection of tutorials, eBooks and videos known to man.
All he needs is 200 subscribers and he’ll be able to take it easy for a while.
Then, some of those subscribers will join his face-to-face coaching programmes and he’ll live a happy and fulfilled life, he says.
Here’s why doing it the OTHER way round is a much better idea:
- Getting 200 subscribers to ANYTHING is hard. Really, really hard. Especially when you don’t have a ready-made audience
- Getting ONE client to agree to a face-to-face coaching programme is much, much easier
- Getting the next ten face-to-face clients gets progressively easier still as the power of referrals, recommendations and testimonials kicks in
- Working with clients 1-2-1 for a while teaches you what you need to put in an online course or subscription package later
- You’ll generate case studies which you can use to eventually market your online course
- You’ll create some revenue to spend on advertising. You’ll NEED to advertise to get 200 subscribers.
UPDATE: Since our conversation, my newbie-coach client has taken on TWO 1-2-1 clients of his own at $500 pm each.
You have to believe that’s easier than signing up 40 new subscribers!
Let’s Get On With It!
PS: I have space for ONE more 1-2-1 client this year. Hit REPLY and type “Tell me more, Jonny”, then press SEND, and I will tell you more about how I can help you find all the clients you will ever need.