Word-of-mouth is not a strategy

It’s marvellous when someone organically recommends your work to someone else.

But it’s not a marketing strategy though, as you have no control over it.

WOM is a happy result of the great marketing, sales and impact you’ve worked hard to achieve.

Here’s an incomplete shortlist of things that wouldn’t need to exist if it was a marketing strategy:

Yep, if all you had to do to sell your stuff was wait for people to tell other people about it…

…we’d all be effortless millionaires.

Either that, or no-one would be.

I can’t decide.

Love you lots
Jonny

PS: For the record, I’m a huge fan of WOM. It’s just not a strategy.

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