It’s marvellous when someone organically recommends your work to someone else. 

But it’s not a marketing strategy though, as you have no control over it.

WOM is a happy result of the great marketing, sales and impact you’ve worked hard to achieve.

Here’s an incomplete shortlist of things that wouldn’t need to exist if it was a marketing strategy:

  • LinkedIn
  • Facebook Ads
  • My FB Group
  • Your FB Group
  • Google Ads
  • Google Search
  • Instagram Ads
  • Instagram Influencers
  • Political Campaigning
  • TV Ads
  • Radio Ads
  • Billboards
  • Flyers
  • Direct Mail
  • Mail Chimp
  • Sports Sponsorship
  • Click Funnels

Yep, if all you had to do to sell your stuff was wait for people to tell other people about it…

…we’d all be effortless millionaires.

Either that, or no-one would be.

I can’t decide.

Love you lots
Jonny

PS: For the record, I’m a huge fan of WOM. It’s just not a strategy.

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