Sometimes, if you have a few clients telling you they can’t afford to work with you, you start to believe a self-destructive myth:
That your prices are too high.
Now, it might be true that you got your positioning slightly wrong, and you’re fishing in a stagnant pond where no-one has any money.
But that’s not usually the problem.
People spend money all the time, and lots of it.
- They buy expensive clothes
- They treat their families
- They pay mortgages
- They go on holidays
- They buy cars
When people are walking away from your offer, they’re saying:
“You haven’t convinced me this is a good use of my resources, so I’d rather spend the money on something else.”
It’s a priorities problem, not a price problem.
So work on becoming more important, not cheaper.
Jonny