Seth Godin just reminded me of something I see every day around our fabulous community.
Coaches and therapists love to talk about their stuff, their offers and their work.
Clients, on the other hand, love to talk about their stuff, their challenges and their desires.
This means you’d be better served talking about what they want to talk about too.
As Seth says:
Flip from “Pay attention, I want you to buy what I made” to
“I’ve been paying attention, I think I made what you want.”
Once they see you caring about what they want, you’ll get what you want automatically.