By sell, I mean persuade, captivate and enrapture, in a good way. 
If you ever feel a twinge of guilt about pushing to get someone on your programme when you know it’d be IDEAL for them, think about this:
😱 What if they end up working with someone nowhere near as good as you, who takes their money and runs?
😱 What if they try to turn things around by themselves, and fail miserably?
😱 What if you’re their last chance to move their lives forward, before they give up and decide to stay where they are?
And this is a big but.
If they’re not buying it, if you feel you’re trying to talk them into it, walk away.
The grim consequences of not working with you are their responsibility, not yours.
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