When you’re vying for someone’s attention, remember this:

What they’re doing right now is always more important than what you’re doing.

Disrupting someone’s current activity, their work, their STUFF, is the hardest part of your job.

Think about what would take you away from what you’re doing in this moment.

Then, provide that to your ideal client.

In the battle for their attention, you might even win.

Sometimes. 

Jonny

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