I meet many coaches and therapists who’ve written a book, or want to write one.

Here are 5 reasons why you shouldn’t:

  1. You think you can earn a living from book sales
  2. You think people will be queuing up to buy it
  3. It’s easy to do on Amazon these days
  4. Everybody else is doing one
  5. You’ve always had it in you

The one GOOD reason to write a book?

It will strengthen and support your core message, adding authority and power to your brand.

Everything else is just detail.

Oh, did I mention not to expect to earn a living from book sales?

Jonny

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