Personal development legend Tim Ferris said:
“99% of people are convinced that they’re incapable of great things, and as a result deliberately aim for mediocrity.”
Logically, this means there is way more competition for mediocrity than there is for excellence.
Think of the handful of your peers you hear from, follow and engage with on a daily basis, compared with how many coaches and therapists don’t register a blip on your radar from one week to the next.
Here’s all you need to do to join the 1% who stand out from the crowd:
- Go out of your way to deliver results beyond your clients’ expectations, and
- Make sure you’re front and centre, under your ideal clients’ noses at the point when they need you.
Coaches and therapists who have cracked that simple code of 21st century business find it relatively easy to stand out.
Everything in life is harder when you settle for mediocre. It brings you less money, less impact, and less freedom to do what you want, whenever and wherever you want.
Better to choose the route less-travelled and aim for excellence, right?
Jonny