When you build your expert business around your skills, knowledge and experience, you’ll encounter criticism.

One way to think of critics, as author Robin Sharma says, is “Dreamers who got scared”.

Even though your reach and impact is growing, you’ll only ever appeal to a tiny section of the population – your Tribe.

For certain, you’ll actively upset, offend and disgust quite a few others.

Does this matter? NO!
Should you engage and argue? NO!
Will it deflect you from your quest? That’s up to you, but let’s say NO!

Full Disclosure: This year alone, I’ve been called rude, mean, too expensive, and childish.

I’ve also got over 250 testimonials from people whose lives I’ve changed from just a little to quite a lot.

Sharma again:

As you leave the crowd in hot pursuit of a rare-air life, you will be misunderstood. Our world was built by people who the masses called ‘weird’.”

I’m happy to be weird, so long as YOU get me. 

Jonny

PS – There’s nothing weird about wanting to learn the basics of marketing. We’re now open for enrolment in the Client Attraction Blueprint programme for Autumn 2020. With over 130 graduates since March 2018, it’s fast becoming the #1 school for coaches and therapists wanting to build a thriving practice. Reply with “CAB” for your prospectus. 

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