You know when you post something edgy?
Controversial, provocative?
Whether it’s something you truly believe or whether you’re just trying to get a reaction, there’s a golden rule to follow.
Don’t polarise to DIVIDE your audience.
Assuming they’re YOUR audience already, the last thing you want to do is split them in half – or in any other fraction smaller than one.
You should be polarising to UNITE them.
This means it’s smart to point out things that you believe, and that they believe too.
Make them feel like you’re sharing a truth that’s not universally understood in the outside world, but it sure is inside your tribe.
That way you emerge as a leader and display common values with those who matter.
Jonny