Well, maybe I love your brand.
Maybe I don’t.
Maybe I don’t have a clue what your brand even is.
Here’s what you should know about your brand, and what it really means.
- You already have a brand, whether you’re managing it or not
- Your brand defines the thoughts and feelings people have about you, and how they behave towards you
- Understanding what your ideal client really needs and wants can help you to create your brand
- Authenticity and empathy will support your brand strategy and keep you on the right track
- ONE clear, coherent brand is all you need. Dump the “extra” websites, names and confusion
- All content comes from your brand story – how your client’s problem can be solved by your solution
Based on those 6 points, scoring from 0-10 on each one, how do you rate yourself out of a maximum score of 60?