In October alone, I’ve heard from:

  • A therapist who paid $15,000 to a YouTube ads specialist when she has no clue about her ICA or her offer
  • A life coach who gave $16,000 to an “influencer” coach to learn marketing directly from her, then got fobbed off to a junior team member
  • An NLP practitioner paying £3,000 a month in FB ads costs and management to a firm who have no idea what NLP even is
  • A coach being told they weren’t doing the work properly after getting nothing out of a $10,000 training programme
  • Another therapist being told she’d be “dumb” not to take out a loan to cover the cost of an expensive marketing programme

Here are three questions to help you avoid the worst of the online marketing training industry:

1: Is the person behind the course/programme actually delivering it?

2: Are they showing you something they are using in their own business, right now?

3: Are their values, ethos and demeanour something you aspire to yourself?

If the answer to any of the above is, well, no…a polite decline is probably your best option.

Also, I’m here if you need to talk.

Love you lots
Jonny

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