Seth Godin on why choosing your ideal client is a core foundation of your business:

“The masses aren’t the point. They might be a welcome side-effect of your work, but to please the masses, you must pander to average.

Because mass means average.

On average, every population is dull, sanding off all the interesting edges, destroying energy, interest and possibility”

Take it from someone who’s been grappling with the challenges of marketing for most of his life:

If you try and appeal to everyone, you’ll appeal to no-one.

Who and where is your exceptional someone, longing to work with only you?

Love you lots

PS – Did you catch the Content That Sells Monday Masterclass yesterday live in JHM? Here’s the full recording, with my compliments! 

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