jonny-hates-marketing

Why authenticity is nonsense

Let me clear up a misunderstanding. 

Nobody wants you to be your authentic self.

Besides, the last time you were even capable of absolute, undiluted authenticity was when you were 90 days old, taking a dump in your diaper. [Thanks Seth Godin for that endearing image]

Everything you’ve said or done since has been for one of 3 reasons:

  • To make you feel good
  • To make someone do something
  • To stop someone doing something

So don’t pretend you’re simply being authentic.

We know there are other motives at play, and we can probably guess what they are.

But we’ll forgive you if you’re consistently useful, entertaining or both.

Try showing up with those things in mind, and it’ll work out way better than trying to “be authentic.”

Whatever that even means. 

Love you lots,
Jonny

PS – People just like you describe the JHM Inner Circle as extremely useful and entertaining. That’s why I’m letting you try it FREE for 7 days, including full access to the ALL-NEW members area with 250 hours of trainings, interviews and live sessions. Click here to take a look.

Spread the love