There’s an epidemic of “I don’t care what anyone thinks to me” going round.
Variations include “What you see is what you get with me” and the even more fashionable “Zero F**ks Given”.
Trouble is, you can’t be universally like that and expect to make a living in return.
It’s your job to make your ideal clients think and feel a certain way about you from the get-go.
If they think you’re a blithering idiot, a moaner, a creep or an amateur that’s not helpful.
You really want them to think you’re:
- Smart
- Generous
- Trustworthy
- Empathetic
- The answer to their problems
Of course, that only applies to your ideal clients.
The rest of the world?
Yeah. F**k ’em.
Who cares what they think?