I had a gifted life coach telling me recently how she’s had to drop her prices as her clients have “less disposable income these days.”

Two things wrong with that:

1: It’s disturbing how she regards her services as “disposable”. What a horrible way to think of your own business.

2: More importantly, all the money in the world is still here. It’s moving around from person to person, family to family, business to business, just like it always has.

I was talking to a friend of mine this week who’s just back from a weekend visit to the Hungarian Formula One Grand Prix, where he spent over £15,000 on VIP tickets and hotels for him, his wife and daughter.

The guy’s a reasonably successful business owner with 20 staff, but not a multi-millionaire by any means.

He also told me he’d love to have a “mind coach or somebody similar” to help him navigate commercial and strategy decisions he has to make in the coming months.

When I asked him how much he’d expect to pay for coaching like that, he said a mate of his just spent £25k on a retainer for his coach.

If you believe he’s unique, you’re mistaken. “The money” hasn’t disappeared.

It’s just sitting in someone else’s bank account waiting to pay you for helping them.

Jonny

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