Russian theatre director Constantine Stanislavski came up with a hack to stop his actors getting stage-fright.

He realised the phenomenon was mostly down to them fretting over their own performance – their delivery, their appearance, their talent.

Instead, he encouraged them to think about the impact they were having on their audience – how they were making the crowd feel.

This he called the Super Objective of the art.

In your business, this means not focusing on yourself.

Not worrying about how you’re feeling.

Not stressing over what MIGHT happen. [HINT: Your best guess is usually wildly wrong anyway]

No, your Super Objective is simple:

Changing your clients’ lives, one at a time.

Anything else is just a sideshow.


PS – My Super Objective is to help you build your thriving practice, and I’ve opened up 3 [THREE] Effortless Marketing Strategy Sessions with ME, especially for you. Book today for before the end of August and the one-hour session is yours with my compliments, instead of the normal £250. Your agenda. My treat. 

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