If you’re a coach and you don’t have a signature programme, you’re missing a trick.
A whole box of tricks, in fact.
Selling coaching sessions, even in “packages”, makes the business of marketing your service much harder than it needs to be.
I recently wrote about the 10 reasons you need a signature programme, and here are the top three from that list:
1 – A programme gives you something tangible to sell. People like to buy products, not ideas.
2 – It’s easier to market and understand. “The Client Attraction Blueprint” is like labelling a tin “Beans”, whereas “Get coaching here!” is like labelling it “food”.
3 – Your ideal clients have common problems and desires. You can therefore deliver a great-value group programme, also massively scaling your income.