When someone who doesn’t know you asks,
“What do you do?”
How do you answer?
Years ago, somebody asked me that question at a networking meeting.
I said, I’m a business coach.
The guy leaned in and said, that sounds boring!
His avuncular response got me thinking. If HE feels like that, maybe everybody else does too!
So now, when somebody asks that question, I say,
I help coaches, trainers, therapists and consultants find more of their ideal clients more easily, without paid advertising.
See, people are not at all curious about what YOU do.
They want to know if you can help THEM.
They’re inquiring about OUTCOMES, not your PROFESSION.
Jonny
PS – I have a handful of 15 minute micro-coaching sessions open to the first FIVE peeps who click this link and book one. Talk about anything on your mind – marketing, coaching, client attraction – your call. I normally peddle these at £99, but grab one this week – my treat.