I was talking with a life coach recently who was having trouble expressing the essence of what she did, accurately and concisely.
And, in a way that her ideal clients would be attracted and intrigued by.
We were rehearsing the usual vague stuff:
- I get people unstuck
- I make people feel better
- People feel much more grounded and are able to live happier, more centered lives
- etc etc
In an effort to bring some clarity (and brevity) to her thought process, I asked her this:
If you were to write a book about what you do, what would be its title?
She went, oh that’s easy. I’ve already got the book title in mind.
I’d call it “Pull Yourself Together – Seven Ways To Get More Out Of Life, Starting Today”
At last, something that we’d want to aspire to and buy into!
What would YOUR book be called?
PS – My book’s called Jonny Hates Marketing – 99 Ways To Get Your Ideal Clients Chasing You Without Spending A Penny On Advertising, Working Like A Dog Or Losing Your Mind. Here’s why you should buy it.