I was talking with a life coach recently who was having trouble expressing the essence of what she did, accurately and concisely.

And, in a way that her ideal clients would be attracted and intrigued by.

We were rehearsing the usual vague stuff:

  • I get people unstuck
  • I make people feel better
  • People feel much more grounded and are able to live happier, more centered lives
  • etc etc

In an effort to bring some clarity (and brevity) to her thought process, I asked her this:

If you were to write a book about what you do, what would be its title? 

She went, oh that’s easy. I’ve already got the book title in mind.

I’d call it “Pull Yourself Together – Seven Ways To Get More Out Of Life, Starting Today”


At last, something that we’d want to aspire to and buy into!

What would YOUR book be called?


PS – My book’s called Jonny Hates Marketing – 99 Ways To Get Your Ideal Clients Chasing You Without Spending A Penny On Advertising, Working Like A Dog Or Losing Your Mind. Here’s why you should buy it. 

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