If you’re wondering how to get started, or even how to escape the low-lying plateau you’re cruising around, here’s a question for you:
What do you know that others don’t?
It could be:
- An easier, cheaper or faster way of doing something
- The answer to a puzzle nobody else has solved
- A way to make more money doing something
- A new way to ease a nagging pain or problem
- An angle on health, fitness and longevity no-one’s thought of
Even if you tell yourself the “nothing new under the sun” story, ask yourself this:
What do I know that my ideal client doesn’t already know?
Answer that and you’ve unlocked your own secret Aladdin’s cave.