We had another massively impactful live session in the Private Members Club this week, featuring hot-seat coaching with some of our top students. 

One of our favourite therapists mentioned how successful she was locally, with clients flooding through her door, and a 3-month waiting list.

Trouble with that:

  • If the list is too long, clients will get bored waiting and hunt another solution
  • It’s a sign she’s too cheap for the home-town market
  • There are growth opportunities being missed

So, it’s time to go all Uber, and raise her prices till demand matches supply.

Cool to have a buffer, but it’s even nicer to have more money in the bank, right?

You don’t have to be cheap to be successful. 


PS – Tomorrow in London, it’s the Inner Circle LIVE, and you can BE there without even BEING there. Virtual tickets available here cheap-as-chips, so you can eavesdrop via Zoom like a dirty stalker. You dig?

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