We had another massively impactful live session in the Private Members Club this week, featuring hot-seat coaching with some of our top students.
One of our favourite therapists mentioned how successful she was locally, with clients flooding through her door, and a 3-month waiting list.
Trouble with that:
- If the list is too long, clients will get bored waiting and hunt another solution
- It’s a sign she’s too cheap for the home-town market
- There are growth opportunities being missed
So, it’s time to go all Uber, and raise her prices till demand matches supply.
Cool to have a buffer, but it’s even nicer to have more money in the bank, right?
You don’t have to be cheap to be successful.
PS – Tomorrow in London, it’s the Inner Circle LIVE, and you can BE there without even BEING there. Virtual tickets available here cheap-as-chips, so you can eavesdrop via Zoom like a dirty stalker. You dig?