We’ve had an influx of fab new members in JHM this month, and there’s one question they’ve asked numerous times already.
“What is an ICA?”
Here are the real questions – and answers – behind those 3 words and an acronym:
Q: What does ICA stand for?
A: Ideal Client Avatar. Sometimes called the Client Niche.
Q: How do I know they’re ideal?
A: They get a massive benefit from working with you, they can afford to pay you, and you can easily find more people just like them.
Q: Why do I need an ICA?
A: As an online expert, if you try and appeal to everyone, you’ll appeal to no-one.
Q: Does having an ICA make marketing any easier?
A: Yes, because you can write, speak and show up every day, in every way, to attract them and repel everyone else.
Q: Can I charge more to my ICAs?
A: You can charge what you want, but specialists always earn more than generalists.
Q: Why will my ICAs join my community?
A: They’ll see themselves in your messaging, and see other people just like them already around you.
Q: Can I change my ICA if it’s not working?
A: Your business is your game, your rules. You can change anything you want, anytime.
Q: What about all the other people I don’t help?
A: You can help anyone you like, at your choice. Your ICAs are simply the ones you attract, in numbers.