When you’re coaching or therapising, it’s important to be clear where your boundaries lie.
- What don’t you offer?
- Who don’t you work with?
- What don’t you give as a discount?
And this shouldn’t be some internal secret.
It should infuse and inform all your branding, marketing and sales conversations.
Since I’ve been laser-focused on serving our community, I don’t get approaches from anyone who isn’t a coach or a therapist.
Nor do even they connect unless they want to crack the code of client attraction without paid advertising.
Total clarity on what you’re prepared and not prepared to do saves wasting time.
Yours, and ours.